• Individualized Strategy Plans per artist and/or release, for development and growth.

• Review and market analysis of artist(s) current position in career, and deep-dive into strategic content, social network, DSP and streaming goals and plan to achieve said goals.

• Day to day oversight of artist / creative project. Encompassing but not limited to taking lead on all communications internal/external, working in tandem directly with the artist for individualized short and long term Artist Development, Marketing, Digital Strategies, and project success.

• Individualized Marketing Plans per artist / creative, music release, project development, collaboration, etc. This is all inclusive of pre- and post-release strategies, creative content, and ideas for campaigns.

• Monitoring project release trends & pick – ups to adapt and re-target release strategies for maximum benefit.

• Analyze and report on digital campaigns, as well as monitoring catalog performance, including but not limited to analyzing artist and audience demographic and user data to drive value for the artist.

• Provide digital narrative alongside marketing strategy to drive highly effective campaigns that focus on growing the artist and label’s consumer base, while also enhancing artist’s community.

• Advise and guide record labels, businesses, artist and teams to develop and implement successful processes with release rollout, content strategies, and business best practices to provide a unique, successful, yet fundamental approach to the Music & Entertainment landscape.